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The List
256 items
reset1
"As seen on" references
Has your product been featured somewhere like television, a popular YouTube channel or a large website? Build credibility by sharing that reference.
Digital Marketing
ab testing
idea
08/04/22
2
1-step or 2-step
Typically, it works better to reduce the amount of steps that the user needs to take. But would it work better if you made it 2 instead? For example, on the first screen you could ask a simple yes or no question, and then just the form on step 2. Sometimes cleanliness and simplicity help the user to not feel overwhelmed.
Digital Marketing
ab testing
idea
08/04/22
3
A/B testing
A/B (or split) testing is a process of making changes to a campaign, page or other marketing material and measuring to see if that change improves results. Typically, you'd want to change just one element at a time so that you could identify which change caused the impact.
Digital Marketing
definition
08/05/22
4
Accessibility
Accessibility in web and digital marketing refers to websites that are accessible for people with disabilities. For example, the text is easy to read, text-alternatives exist for users that can't see images and form inputs are properly labelled, among other things.
Digital Marketing
definition
08/05/22
5
Acquisition source
Have the copy or ad change based on how the user was acquired. For example, if the user clicked on a link from Facebook, you could say "Since you've seen our Facebook page ..."
Digital Marketing
ab testing
idea
08/04/22
6
Acquisition source
The acquisition source of a user is where the user came from when first visiting your website. This could be a social media post, a search engine, coming to the site directly, paid ads, another website or something else.
Digital Marketing
definition
08/07/22
7
Ad campaigns
Ad campaigns refer to a collection of ads and targeting settings. In an ad account, you can often have multiple campaigns - each one designed to target different groups of people.
Digital Marketing
definition
08/07/22
8
Ad extensions
Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.
Digital Marketing
definition
08/06/22
9
Add numbers
To your copy, consider adding numbers - specific or general. For example, "We've served over 2,000 clients" or "2,174 clients can't be wrong!"
Digital Marketing
ab testing
idea
08/04/22
10
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
11
Algorithm
An algorithm refers to a software program or function that performs a specific function, such as Google search's algorithm which takes in a search query and returns a list of results.
Digital Marketing
definition
08/08/22
12
Alt text
Image alt (alternative) text should be added to every image on a webpage for the purpose of making them accessibility to individuals with visual disabilities.
Digital Marketing
definition
08/06/22
13
Anchor text
Anchor text is the visible text of a link on a webpage. It is often formatted differently than regular text to stand out and indicate that it's a link.
Digital Marketing
definition
08/06/22
14
Angi
Formerly Angie's List, add your business and get reviews.
Digital Marketing
directory
backlinks
source
08/31/22
15
Apple Maps
Make sure that your local business comes up for searches on Apple Maps.
Digital Marketing
directory
backlinks
source
08/31/22
16
Attribution model
Attribution model (or modeling) is a framework for analyzing which touch points, channels or assets receive credit for a conversion.
Digital Marketing
definition
08/07/22
17
Audience insights
Audience insights is a Facebook ad tool that helps you select and target specific groups of people for your ad.
Digital Marketing
definition
08/08/22
18
Audiense
Social media platform that identifies trends and potential customers, helping with targeted ads and prospecting.
Digital Marketing
tool
paid
social media
research
prospecting
08/03/22
19
Automation
Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.
Digital Marketing
definition
08/05/22
20
B2B
Business-to-business (B2B) companies are those that sell products to other companies or organizations.
Digital Marketing
definition
08/05/22
21
B2C
Business-to-consumer (B2C) companies are those that sell products or services directly to individuals and consumers.
Digital Marketing
definition
08/05/22
22
Background color
Changing the background color of your content or a section of it can have drastic effect.
Digital Marketing
ab testing
idea
08/04/22
23
Background image
Instead of a color, try a different background image and see if that makes a difference.
Digital Marketing
ab testing
idea
08/04/22
24
Backlink
A backlink is a link from another website to your website. They are important for SEO and would be part of an off-page optimization campaign.
Digital Marketing
definition
seo
08/05/22
25
Best of the Web
BOTW is a business directory that verifies and lists business profiles.
Digital Marketing
directory
backlinks
source
08/31/22
26
Better Business Bureau
For local businesses, build trust with your audience by being listed and verified on BBB.
Digital Marketing
directory
backlinks
source
08/31/22
27
Bing Places
List your business on Bing and come up for searches on Bing.
Digital Marketing
directory
backlinks
source
08/31/22
28
BitMountain's Accessibility plugin
Automatically optimize the accessibility of your website behind the scenes on page load, and provide an advanced user interface so that users can format the site based on their needs and concerns.
Digital Marketing
accessibility
tool
paid
08/05/22
29
BizHWY
BizHWY is an online local business directory for companies located in the US.
Digital Marketing
directory
backlinks
source
08/31/22
30
Black hat
Black hat refers to unethical SEO practices. This could be keyword stuffing or trying to negatively impact competitor sites.
Digital Marketing
definition
08/06/22
31
Blacklist
Blacklists are lists that major email clients use and refer to in spam detection. If your email or domain gets added to a blacklist, it will be difficult or impossible to send emails to your prospects or even existing clients.
Digital Marketing
definition
08/05/22
32
Body copy
Change the body text of the content - add different phrases, focus on user intent.
Digital Marketing
ab testing
idea
08/04/22
33
Bounce rate
Bounce rate measures the percentage of users that "bounce off" of your website or, simply, visit a page on your site and leave without visiting a secondary page or taking any other action.
Digital Marketing
definition
08/05/22
34
Brand awareness
Brand awareness refers to how much individuals are familiar with and recognize your brand. Awareness increases trust in potential customers
Digital Marketing
definition
08/06/22
35
Brand loyalty
Brand loyalty refers to the positive attitude and conviction that a customer has toward a brand.
Digital Marketing
definition
08/06/22
36
Brownbook
Create a business profile on an international business directory site.
Digital Marketing
directory
backlinks
source
08/31/22
37
Button action
After the conversion, what are you communicating to the user? Are you displaying a success message, links to related content or redirecting to another page? Try changing those to see which one works best at accomplishing the next desired user action.
Digital Marketing
ab testing
idea
08/04/22
38
Button copy
Get the user to click by changing the text of the button or link. Instead of "Learn More" say "You in?", "Sign Up, It's Free", or "Save My Seat".
Digital Marketing
ab testing
idea
08/04/22
39
Button icon
Would adding an icon to the button help to get more clicks?
Digital Marketing
ab testing
idea
08/04/22
40
Button placement
Should the button/link be the entire container, or on the bottom, centered or in a corner?
Digital Marketing
ab testing
idea
08/04/22
41
Buyer's journey
The buyer's journey is the process that a user goes through from awareness of a product or service to the actual purchase. It often includes 3 general phases - awareness, consideration an decision.
Digital Marketing
definition
08/05/22
42
CAC
Customer acquisition cost (CAC) is the average cost of all activities required to acquire a customer.
Digital Marketing
definition
08/04/22
43
Call Up Contact
Call Up Contact is a platform that lists business information online.
Digital Marketing
directory
backlinks
source
08/31/22
44
ChamberofCommerce.com
ChamberofCommerce.com is an international chamber of commerce site where you can list your business information.
Digital Marketing
directory
backlinks
source
08/31/22
45
Change lead magnet
To capture an email address for a lead, you may offer some sort of lead magnet. You could try changing it to something different (e.g. checklist, template, infographic, ebook) to see if it improves your conversion rate.
Digital Marketing
ab testing
idea
08/04/22
46
Churn rate
Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.
Digital Marketing
definition
08/05/22
47
CitySquares
CitySquares is a search platform that helps users find local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
48
Click map
A click map refers to a geographic representation of where visitors click on your webpage.
Digital Marketing
definition
08/07/22
49
Clickbait
Clickbait is content often in the form of a headline on an ad or post that hooks people and convinces them to click. It typically has a negative connotation because it's not usually an accurate representation of the content on the main page.
Digital Marketing
definition
08/05/22
50
Client logos
Display a list of your client logos to gain credibility and trust with your visitors.
Digital Marketing
ab testing
idea
08/04/22
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